Ads people stop scrolling for.

We plan, make and run your advertising on Instagram, Facebook, TikTok, LinkedIn and Google, then show you what every dollar brought back.

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Led by Star S. Recio, RN.

Chief Marketing Officer

Star leads Stellora Marketing and all of the company's own marketing. Before Strategix she spent eight years as a registered nurse, in emergency psychiatry, oncology and patients' own homes, and led a nursing team. Nursing taught her to understand what someone needs before they can say it, and to leave nothing in their care to chance. Her clients get the same attention: she learns the business before a single ad is made, and follows every campaign through to its results. She also helped shape the strategy that became Strategix.

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The right format for every brand.

Four kinds of business, four ad formats. The picture, the caption and the offer are written together, for the one person scrolling past.

A skincare dropper and jar in white light

SsaltwellskinSponsored

The 10-minute resetSaltwell Barrier Cream$48

Shop now

2,184 likes

saltwellskin Wind, hot showers, a long flight home. Your skin barrier takes every hit, and by Friday it shows. Saltwell Barrier Cream puts it back overnight with ceramides and squalane, and nothing you need to look up. Ten minutes in, the tight feeling is gone. Free shipping over $40. #barriercream #sensitiveskin #skincare

View all 86 comments

2 days ago

Your skin barrier takes every hit, and by Friday it shows.

Skincare brand

Single image

One product, one promise, one tap to the shop. The caption names the problem before it names the product.

2.9%click-through
Sample result

CcasaondinaSponsored

Slow mornings.

Rooms that stay quiet.

Light all afternoon.

Book direct, save 15%.

Book direct

4,912 likes

casaondina Swipe for the slowest weekend of your year. Twelve rooms, one pool, breakfast until noon, and nobody asking you to check out early. Book two nights or more on our own site and 15% of the bill is on us. This autumn only. #casaondina #boutiquehotel #slowtravel

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5 days ago

Twelve rooms, one pool, breakfast until noon, and nobody asking you to check out early.

Boutique hotel

Carousel

A stay told in four swipes. The caption asks for the swipe and saves the offer for the last card.

$11per booking
Sample result

A latte on a wooden counter in morning light

LlittlembercoffeeFollow

Roasted Tuesday, poured by seven. The 6:58 regulars already know: order in the app and walk straight past the line. #localcoffee

Neighborhood coffee shop

Reel

Fifteen seconds of motion for people nearby who don't follow you yet. The caption sits on the video, short enough to read before it loops.

41,000plays
Sample result

A kettlebell on a gym floor, in black and white

Your first class is on us.Strength classes at 6 a.m. and 6 p.m., with coaches who know your name by the second week.

Claim free class

Coaches who know your name by the second week.

Strength studio

Story

Full screen, between friends' stories. A Story carries no caption, so the words go on the picture and the offer becomes the sticker.

63class sign-ups
Sample result

What we do.

Meta ads
Instagram and Facebook campaigns, from the audience to the creative to the budget.
TikTok
Short video built for the feed, posted and promoted.
LinkedIn
For businesses that sell to other businesses and to clinicians.
Google Ads
Search and Maps ads that meet people when they look for you.
Content and creative
Photography, Reels, carousels and copy, made for each channel.
Analytics
One monthly report: what you spent, what came back, and what we change next.

How a campaign runs.

One sample campaign for Casa Ondina, an invented boutique hotel: how it is set up, where it runs, and how we read what came back.

The campaign.

One objective, one budget, one schedule. Here: direct bookings for a boutique hotel, $40 a day for fourteen days.

The ad sets.

Who sees it, where, and how much of the budget each audience gets. Two audiences, tested side by side.

The ads.

What people actually see: a single image, a carousel and a Reel, each measured on its own.

The results.

Reach, clicks, cost per booking and spend, read at every level, so the budget moves to what works.

Ads ManagerSample data

Amount spent$560

Bookings38

Cost per booking$14.74

Link CTR1.46%

Reach21,400

Name	Delivery	Results	Reach	Impressions	Link CTR	CPC	Cost per result	Amount spent
Autumn direct bookingsSales	Active	38Bookings	21,400	41,800	1.46%	$0.92	$14.74	$560

Name	Delivery	Results	Reach	Impressions	Link CTR	CPC	Cost per result	Amount spent
Couples planning a weekend awayFlorida and Georgia, ages 28 to 55	Active	26Bookings	12,600	24,900	1.62%	$0.82	$12.69	$330
Past guests and site visitorsRetargeting, ages 25 to 65	Active	12Bookings	8,800	16,900	1.22%	$1.12	$19.17	$230

Name	Delivery	Results	Reach	Impressions	Link CTR	CPC	Cost per result	Amount spent
Slow morningsSingle image	Active	7Bookings	6,200	11,400	1.21%	$1.09	$21.43	$150
A stay in four swipesCarousel	Active	22Bookings	9,700	19,600	1.78%	$0.74	$11.82	$260
Light all afternoonReel	Active	9Bookings	5,500	10,800	1.13%	$1.23	$16.67	$150

One campaign. Every channel.

Reels and TikTokA fifteen-second vertical cut.
Instagram and FacebookThe feed post, sized for Meta.
LinkedInFor companies planning a team retreat.
Google AdsThere when someone searches for a stay.

Illustrations of ad formats for an invented hotel.

Your autumn weekend
is already waiting.

casaondina

Ccasaondina
Sponsored

Slow mornings, 15% off direct.Book now

CCasa Ondina
Promoted

Twelve rooms, one pool and a long table. Take the whole house for your team's retreat, from two nights.

boutique hotel with pool weekend

Then read what happened.

Who came, where from, and how many bought or booked, so the next dollar goes where the last one worked.

AnalyticsLast 28 daysSample data

Users5,236

Sessions7,104

Engagement rate64%

Key events38Bookings

Users by day

Where users came from

Paid social46%
Organic search22%
Direct18%
Paid search9%
Referral5%

From ad to booking

Ad impressions41,800
Link clicks6091.46% of the step before
Booking page views41268% of the step before
Bookings389% of the step before

Bar lengths on a log scale, so the small later steps stay visible.

Build your plan.

Built from two choices: the platforms you advertise on, and how much we make for you each month. Each platform after the first costs less.

1Where you advertise

2How much we make for you

Growth on 2 platforms

$3,500a month

Meta, first platform$2,400
TikTok+$1,100

24 posts a month, 8 of them Reels or short videos
4 paid campaigns running at a time
A live dashboard and a call every two weeks
Captions, copy and audience targeting for every ad

Start with this plan

Ad spend is separate and paid by you directly to each platform. Setup of accounts, tracking and your brand kit is included in the first month. Month to month.

Every combination, a month
Plan	1 platform	2 platforms	3 platforms	4 platforms
Essentials	$1,200	$1,800	$2,400	$3,000
Growth	$2,400	$3,500	$4,600	$5,700
Studio	$4,500	$6,300	$8,100	$9,900

Start an engagement.

Tell us about your business and what you want more of. We'll reply by email to set up a call.